Company Culture

“Always think from clients’ perspective” is the value we live by at Richard & Brothers.

We hold our customers and consumers in the highest regard and place them at the center of what we do. This is vital to our long-term success as a company. In order to offer the best products and winning innovations, as well as the highest quality and outstanding service, we need to understand our customers and consumers better than our competitors do. If we succeed in this, we will be able to drive profitable growth with leading positions in all relevant markets and categories globally.

“Always Think From Client’s Perspective”
tape measure, measuring tape, hand tool, hardware store, wrench, tool box, screwdriver, pliers, woodworking tools
Richard Shih
Richard & Brothers Founder

We want to create value – for our customers and clients, for our teams and our people, as well as for the wider society and communities, in which we operate. Richard & Brothers’ employees will always put their passion, pride and enthusiasm into making this happen.

Our company culture and our purpose, vision, mission and values unite our workforce and provide a clear framework and guidance.

100% Customer Focus
We believe customer satisfaction is continuous efforts of improved effectiveness and precision in every detail of Tape Measure production. Customer’s success is our success.

Richard & Brothers Tape Measures, Hand Tools & Hardware
We believe it is our responsibility to provide the best Tape Measures, Hand Tools & Hardware for every homeowners, interior designers, professional handyman, carpenter, metal or wood workers and architects, as well as wholesalers & retailers around the world.

To be No. 1 Tape Measures Manufacturer / Supplier
We are fueled by the relentless passion to win and best serve global customers with considerate, accurate and intelligent execution.

Integrity & Cooperation
Integrity is our key principle in every business practice in this fast-paced world. We consistently and persistently pursue a healthy and long-term partnership with our customers, employees, and shareholders.

Quality & Efficiency
We are committed to providing quality guarantee product with a high level of efficiency to achieve mutual success in the competitive market.

tape measure, measuring tape, hand tool, hardware store, wrench, tool box, screwdriver, pliers, woodworking tools, Richard & Brothers
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